Free markup calculator

Add a percentage to your cost and see the resulting selling price, dollar profit, and actual profit margin. Useful for materials, products, or a complete service job.

Free to use. No signup needed. Email your breakdown if you want a copy.

Your numbers

USD

Example inputs. Replace them with your own.

Labor, materials, travel, and the overhead you want to include.

The percentage you add to cost, not the margin on the selling price.

Selling price

$210.00

Total cost
$150.00
Profit after entered costs
$60.00
Profit margin
28.57%

Markup is a percentage of cost. Profit margin is a percentage of the selling price.

How to calculate it

Selling price = cost × (1 + markup ÷ 100)

A worked example

A $150 cost with a 40% markup sells for $210. The $60 profit is 28.57% of the selling price. To achieve a 40% margin instead, that same $150 cost would need a $250 selling price.

Use the right base for your percentage

Markup divides profit by cost. Margin divides profit by selling price. Write down which one you use when you set prices or compare jobs, because the two percentages describe different things.

Include the cost of sourcing materials

Buying, collecting, storing, and delivering materials can cost more than the supplier invoice. Include those costs before applying your markup if the selling price needs to cover them.

Allow for transaction fees separately

The margin shown here uses only the cost you enter. Payment processing fees reduce what remains. Use the service price calculator when you need a selling price that also covers a percentage processing fee.

Markup questions

How do I add a 40% markup?
Multiply your cost by 1.4. A $100 cost becomes a $140 selling price, leaving $40 before any costs you have not included.
What margin does a 100% markup give?
A 100% markup doubles the cost. Half of the selling price is then profit, so the margin is 50% before any additional costs.
Is sales tax included?
No. The result is a price before sales tax. Add any applicable tax separately rather than treating collected sales tax as profit.
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